We’re often asked, ‘What’s with the name’?

Gradātim

Etymology

Attested in English since 1575–1585 from Latin gradātim, from gradus (“step”)

Adverb

gradātim (grey-dey-tim)

1. step by step; gradually and methodically

Pronunciation

(Latinate) IPA: /ɡɹæ.dæˈtiːm/, [ɡräˈd̪äːt̪ɪ̃ˑ]

(Anglicised) IPA: /ɡɹəˈdeɪ.tɪm/, [ɡräˈd̪äːt̪im]

Why?

Because details matter, and that’s what we’re all about.